At the Consumer Electronics Show (CES) 2020, the BMW Group is presenting its visionary approaches to creating the mobility experience of the future. The premium carmaker’s presence at CES 2020 can be summed up by the hashtag #ChangeYourPerception.
At its heart is the company’s firm conviction that a change in perspective is essential in order to not only understand the requirements of future mobility but also address them. The BMW Group stand at this year’s CES showcases this new angle of thought, while close-up experiences and practical demonstrations anchor it in reality for the show’s visitors from all over the world.
One of the highlights of CES 2020 is the BMW i Interaction EASE at the BMW Group stand, which offers a glimpse into a future where autonomous driving has become commonplace. The concept car has deliberately been given an abstract exterior appearance in order to focus attention purely on the interior. Not only is the cabin meant to give passengers the feeling of having already arrived at their destination while still en route, it also underscores the potential of intuitive, almost human-like interaction between passenger and vehicle.
Consequently, interaction with the vehicle is made as simple, as intuitive, and above all, as human as possible. To put this theory into practice, the BMW i Interaction EASE offers an intelligent combination of different operating modes. This elevates forms of interaction already familiar from the current BMW model range – i.e. using touch control, gesture control and natural speech to converse with the BMW Intelligent Personal Assistant.
In addition, the BMW i Interaction EASE treads entirely new ground; with its artificial intelligence AI capable of following and interpreting the driver’s gaze. This fusion of ultra-advanced technologies with breathtaking design creates an emotional bond between person and machine.
A second highlight of the CES reveals how close the BMW Group is to turning such visions of the future into reality. Three BMW X7 models have been fitted with the luxurious ZeroG Lounger, which will be ready for series production vehicles in just a few years in a similar form.
The ZeroG Lounger presents a brand new way of relaxing while out on the road. The occupant can tilt the seat back by up to 60 degrees while still being able to enjoy the usual creature comforts and without any compromises in terms of safety or protection in an accident.
The third highlight on display at the show is the BMW i3 Urban Suite, which is designed to offer a mobility experience tailored precisely to the passenger’s needs. To this end, series production BMW i3 cars underwent a complete transformation – with only the driver’s seat and the dashboard left untouched – to recreate the ambience of a boutique hotel, while paying particular attention to sustainability. 20 examples of the BMW i3 Urban Suite, which can be summoned using an app, are in action on the streets of Las Vegas. The interior of the car welcomes passengers with a laid-back ambience. This is partly down to the lounge chairs, which offer generous legroom and feature a special Sound Zone allowing passengers to shut out all noise from the outside world.
This trio of standout exhibits re-affirms the BMW Group’s commitment to employing technologies in a way that delivers tangible benefits for customers. 5G technology also features very prominently in the carmaker’s line-up for this year’s CES. The BMW iNEXT due to be launched in 2021 will come with 5G capability, which will likely make the BMW Group the world’s first premium carmaker to offer the new mobile standard in a production model. BMW’s outdoor area at the event will host a live demonstration – starring a BMW i3 and a smartphone – that shows how 5G can take road safety to the next level.
Past editions of the Consumer Electronics Show have seen the BMW Group unveiling a number of key technologies (and their potential applications), which have subsequently been readied for series production and incorporated into the company’s product portfolio. For instance, the BMW Intelligent Personal Assistant presented in Las Vegas last year made its debut in a BMW model barely six months later.
Similarly, just a few months after being revealed to the public at CES 2016, the BMW Connected digital mobility assistant was featured in the BMW model range and on customers’ mobile devices. And BMW’s revolutionary Remote 3D View tech likewise celebrated its premiere in Las Vegas shortly before market launch.