The BMW Group’s broad range of electrified vehicles continues to prove extremely popular with customers.
Demand for the BMW i3 keeps on growing, with sales in the first quarter up 16.2% (9,227). This makes it by far the most successful first quarter ever for the innovative electric car, which was launched in 2013.
The company’s plug-in hybrids are also in high demand – more than a quarter of all BMW 2 Series Active Tourer delivered to customers are electrified, while close to 20% of all MINI Countryman sold have a plug-in hybrid drivetrain.
Meanwhile in Norway, one of the world’s leading markets for electrified vehicles, pure electric and plug-in hybrid vehicles account for around three-quarters of total BMW and MINI sales.
By the end of next year, the BMW Group will have introduced ten new or updated electrified models. By 2025, the company plans to have at least 25 electrified models on the market, 12 of which will be fully electric.
