
The line-up of exclusive, limited-run special editions of the BMW i8 plug-in hybrid sports car continues to expand in number.
The BMW i8 Protonic Frozen Black Edition, for example, will celebrate its world premiere at the 2017 Geneva Motor Show.
A BMW Individual Protonic Frozen Black paint finish and bespoke interior styling further accentuate its avant-garde allure. And later in 2017, BMW i will launch the BMW i8 Protonic Frozen Yellow Edition, giving customers another way to experience electrically-powered driving pleasure laced with added exclusivity.
With the BMW i3 capturing a huge market share, and new special-edition versions of the BMW i8 and additional BMW iPerformance models both on the way, the BMW Group is extending its global leadership in the field of sustainable mobility.
The BMW i3 is the most successful electric vehicle in the premium compact segment. Likewise, the BMW i8 continues to top its class by a substantial margin.
Thanks to the i8 and the BMW iPerformance models, BMW is the world’s most successful maker of plug-in hybrid models in the premium segment. Full-year sales of BMW electrified vehicles topped 62,000 in 2016, with the figures growing strongly through the year as more models were added to the line-up. A sales milestone of 100,000 BMWs powered by either an all-electric or plug-in-hybrid drive system was passed in autumn 2016. And the BMW Group is aiming to sell a further 100,000 vehicles featuring BMW eDrive technology in 2017.