Consumer interest in purchasing an electric vehicle has increased in the past year, and this interest is greatest among young adults, according to the Consumer Federation of America’s second annual survey on EVs.
CFA also found that the number of EV choices on the market is increasing, while electric vehicle prices are becoming competitive with gas-powered vehicles. Overall, sales of EVs have significantly outpaced the sales of hybrids in their first years on the market. Currently, 2016 sales of EVs are on track to outpace 2015.
For the second year, CFA commissioned ORC International to conduct a national survey on consumer attitudes toward EVs. A representative sample of 1,007 adult Americans was surveyed by cell phone and landline in late August. The survey’s margin of error is plus or minus three percentage points.
The survey revealed growing interest in purchasing an electric vehicle, rising from 31 percent in 2015 to 36 percent in 2016. Among different age groups, young adults (18-34) are most interested, with a full 50 percent saying they would consider buying an electric vehicle.
The more consumers say they know about EVs, the greater their interest in purchasing one. Among survey respondents who consider themselves very knowledgeable about electric vehicles, 55 percent are interested in buying an EV. Among those who say they have no knowledge of EVs, only 22 percent are interested in buying one.
The survey also asked consumers, “The next time you buy or lease a car, would you consider an electric vehicle if it costs the same as a gas-powered car, has lower operating and maintenance costs, has a 200 mile range between charges, and can recharge in less than an hour?” In response to this question, 57 percent said they would be interested in purchasing this EV. For those who say they know a lot about EVs, the figure was 62 percent. And for young adults, the figure was 70 percent.
This survey question approximates the kind of vehicle that is expected to be available for consumer purchase in the very near future. The upcoming Chevrolet Bolt (priced at $37,500) and Tesla Model 3 (priced at $35,000) are expected to arrive on the market in 2017, and will match the criteria outlined in the question, with charging estimates via DC Fast Charge of one to two hours.
Electric Vehicles Are Off to a Faster Start than Hybrids
Introduced in 2000, the sales of hybrid vehicles (vehicles with dual power sources, typically electric and gas) have increased significantly since their introduction. Today, every manufacturer except Mazda offers a number of hybrid options in a variety of vehicle sizes. As the chart below shows, during their first four years, sales of EVs have outpaced the now popular hybrids.
“Consumers understand that low gas prices will not last forever, and these early adoption numbers for electric vehicles signal significant future growth in the market,” said Dr. Mark Cooper, CFA’s Director of Research.
Number of Electric Models Keeps Increasing
While lower gas prices may have dampened EV sales a bit in 2015, carmakers have increased their efforts to offer new, longer-range, and lower-priced EVs. This year, 13 car companies offer at least one electric option. Volkswagen is offering four models, while Ford, BMW, and Mercedes-Benz each offer three models. Of the major automakers, only Honda, Subaru, and Mazda do not currently offer an EV option.
As both carmakers and their suppliers make large investments in battery technology, there will be a record number of new models introduced in 2017. Table 1 shows a near steady increase in the number of EVs being offered over the past 6 years. Just six years ago there were only three EVs on the market. By 2016, there were 25 models on the market. Based on manufacturer projections, 33 different models should be available in 2017. Between BMW, Chevrolet, Hyundai, Mercedes-Benz, Tesla, and Volvo, six all-new EVs will be added including the much-anticipated Tesla Model 3, which already has over 400,000 pre-orders. The number of pre-orders for the new Tesla is higher than for any other car ever introduced.
EV Ranges Are Matching Household Driving Patterns
“Range anxiety” is a term that describes consumer concern about the possibility of an EV running out of electricity at a bad time. The good news is that – according to a study conducted by Consumers Union and the Union of Concerned Scientists in 2015 – about 70 percent of Americans drive less than 60 miles a day, which is within the range of most EVs.
As Table 2 below indicates, 13 of the 25 2016 models – that is, 52 percent – have a range of over 60 miles. Four models – or 16 percent – get over 100 miles on a single charge; these include the BMW i3, Nissan Leaf SV/SL, Tesla Model S, and Tesla Model X. (Note: Table 2 considers vehicles’ range using battery power only. Plug-in hybrids will have a longer range under gasoline power.)
[source: Consumer Federation of America]
