Formula E has announced a partnership with CleanSpace, the rapidly growing movement for better air quality.
United in a common purpose, the partnership will represent a joint collaboration to tackle air pollution caused by transportation. CleanSpace aims to galvanise behaviour change from the ground-up, encouraging individuals to choose cleaner ways to travel.
People can join the movement via a new smartphone app which launches today and is available in both Apple iOS and Google Android versions.
Formula E joins both as a strategic partner, encouraging their employees, teams, drivers and fans to join the CleanSpace movement, as well as a reward partner.
CleanSpace is the brainchild of Lord Paul Drayson’s British technology start-up, Drayson Technologies. GSK, King’s College London and the British Lung Foundation are among the other organisations to partner with the CleanSpace movement, each pledging their support to inspire and empower individuals to improve the air quality around them.
The app uses cutting edge technology to deliver two primary and distinct functions. Because most air pollution is invisible, the CleanSpace app makes it visible and shows members the true extent of air pollution levels around them. As they travel, they’ll see high-pollution zones in red, moderate in amber and low in green. Armed with this knowledge they can plan cleaner routes and monitor their exposure over time.
Using machine-learning AI technology which recognises automatically when a CleanSpace member is making a journey without causing any pollution – either by cycling, running or walking – the CleanSpace app will record these journeys as CleanMiles, recognising contribution to cleaner air and inspiring them to increase their efforts. Every mile walked, run or cycled helps make our air cleaner; CleanSpace measures them all.
CleanMiles work as a social and commercial currency through which the member can both demonstrate their commitment to the cause and redeem for rewards with partners such as Halfords, First Utility, Boohoo, Payasugym, Readly.com and MaxiNutrition among others.
It is available for download on iOS via the app store and on Android via the CleanSpace website at https://our.clean.space/.
In a related news, Italy’s leading public broadcast network Rai will air live coverage of the FIA Formula E Championship for the next two seasons.
All programmes will feature comprehensive coverage of each live race together with pre-race build-up – including highlights from the day’s earlier practice and qualifying sessions – podium celebrations and post- race interviews.
Ali Russell, Director of Media and Strategic Partnerships at Formula E, said: “I’m delighted to welcome Rai to the increasing list of broadcasters of the FIA Formula E Championship. As a nation renowned for its passion for motorsport, Rai is the ideal platform to showcase Formula E in Italy.”
Carlos Paris, Head of Rai Sport, said: “We are pleased to announce this new partnership with Formula E. Motorsport plays such a big part of the Italian sporting culture and we look forward to showing an innovative and exciting new series such as Formula E to a wider audience.”
Jarno Trulli, team owner of Trulli Formula E, said: “It’s a great opportunity for Formula E and motorsport fans to have Rai broadcasting the live races of our series in Italy, it’s a step forward to make the series grow and get stronger after a successful first season. I’m looking forward to cooperate with Rai and show the Italian fans what we are truly doing with our technology.”
Further TV deals will be announced in the coming weeks.