Following the acquisition of certain electric motorcycle assets by Polaris Industries Inc., Brammo, Inc. restates its commitment to developing world-class electric vehicle drivetrain systems, including lithium-ion batteries, electric motors, and associated control electronics.
Brammo has experienced strong interest in its class-leading lithium-ion battery systems for powersports vehicles – much like those manufactured by Polaris – and intends to refocus its Engineering and Operations on this growing market opportunity.
Brammo recently announced the sale of certain electric motorcycle assets to Polaris Industries Inc. Following that announcement, Brammo confirms its exclusive agreement to supply its electric powertrains to Polaris for inclusion in motorcycles and other on-road and off-road vehicles. Integrating its lithium-ion battery and electric powertrain technology into electric vehicles is a new direction – and a substantial business opportunity – for Brammo. Brammo will be focusing on the continued development of its EV technologies to serve a broad range of vehicle OEMs.
Craig Bramscher, CEO and founder of Brammo, said, “Our partnership with Polaris has evolved over recent years as we continue to innovate on EV drivetrain technology, and Polaris continues to grow their vehicle business across the globe. This partnership draws on the strengths of both businesses. Polaris builds the best powersports and utility vehicles including the amazing Victory and Indian motorcycles. Brammo has the best lithium-ion batteries and EV powertrain technology in the space. Together, we will work to lead the electric powersports market.”
Bramscher continued, “In 2007, when we decided to drive forward with our electric vehicle innovations, there were very few companies in that space. Today, every major OEM has an electric vehicle strategy, and Brammo’s move to horizontal markets in the EV drivetrain world allows us to capitalize on this wave of technology, moving transportation to a new level of efficiency and sustainability. The Brammo team is now fully focused on our new strategic direction and I am confident we will lead the sector.”
“We believe there is a large market for OEMs that want to integrate Brammo’s technology into their next-generation electric vehicles,” concluded Bramscher.
Brammo has previously used electric motorcycle racing to both accelerate product development and to showcase its EV technology.