Audi Activesphere Concept is luxury crossover that turns into a pickup

More

Volkswagen Group delivered 572,100 all-electric vehicles in 2022

More

Mazda MX-30 e-Skyactiv R-EV revealed at the Brussels Motor Show

More

Ram Unveils 1500 Revolution BEV Concept In Las Vegas

More

Truemag

  • Electric Car News
  • Electric Car Reviews
  • Plug-in Hybrids
  • Technology
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Charging Map

BMW i and Soho House Announce Global Partnership

 

bmw-i-soho-houseSoho House Group (SHG) and BMW i announced a global partnership across all of SHG’s 12 sites in Europe and North America.

As Soho House Group’s global automotive partner, BMW i will provide BMW i3 vehicles for driving experiences for members and guests at many of its sites and cultural events. Soho House and BMW i will also collaborate on an international arts program throughout Soho House locations in Europe and the US.

The two brands will co-create events and experiences focusing on contemporary art, innovation and design.

The partnership kicked off at Shoreditch House in London on Tuesday, with an exclusive art talk between the photographer Juergen Teller and Chris Dercon, director of the Tate Modern: “The Naked Truth? Nudity, fashion, and the photographic image today.

Nick Jones, Founder and CEO of Soho House said: “We were drawn to BMW because they share our passion for innovation across art and design. Our membership will see a range of co-curated members’ events and cultural celebrations such as Art Basel Miami. The launch of BMW i3 marks an exciting new era for electric cars and we are delighted to be able to offer our members and bedroom guests the opportunity to be among the first to drive them.”

Steven Althaus, Senior Vice President Brand Management BMW, Marketing Services BMW Group said: “BMW i and Soho House share a common mindset: both brands strive for innovation, creativity as well as a special sense for aesthetic setting new design standards. What I look forward to most about our partnership is our determination to create memorable and sophisticated experiences together.”

Oct 15, 2014Blagojce Krivevski
NRG eVgo Completes Largest Corporate Installation of Charging Stations in Southern CaliforniaNissan LEAF Taxi Arrives in Rome
You Might Also Like
 
What the future holds for hybrid cars
 
BMW i “Born Electric” World Tour in New York City
Blagojce Krivevski

Blagojce Krivevski is physicist and green technology lover. Keep in touch with Blagojce through his email, web site, Twitter, Linkedin, Facebook and Google+.

October 15, 2014 Electric Car Newsbmw, bmw i, bmw i3, bmw i8, soho house
Follow Us
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • feedburner
Recent News
DB Schenker to use first MAN eTrucks from 2024 onwards
January 27, 2023
IVECO BUS signs a framework agreement for the sale of up to 500 electric buses in Belgium
January 27, 2023
Audi Activesphere Concept is luxury crossover that turns into a pickup
January 26, 2023
Lexus and ChargePoint to provide RZ 450e drivers with convenient, accessible charging solutions
January 26, 2023
From diesel to eTransporter in just a few days, ABT e-Line offers conversion of used T6.1 to battery drive
January 26, 2023
About
ElectricCarsReport.com ElectricCarsReport.com is a website dedicated to pure electric vehicles and the full range of consumer information and tools about electric cars, green technology energy, and the environment.
Latest News
DB Schenker to use first MAN eTrucks from 2024 onwards
January 27, 2023
IVECO BUS signs a framework agreement for the sale of up to 500 electric buses in Belgium
January 27, 2023
Audi Activesphere Concept is luxury crossover that turns into a pickup
January 26, 2023
Subscribe

Sign up for our newsletter to receive the latest news and event postings.

Get in touch

Email: [email protected]

Archives
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • feedburner
DMCA.com
© ElectricCarsReport.com | All Rights Reserved.