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DENZA Electric Car Concept Unveiled in Beijing

BYD Daimler New Technology Co., Ltd. (BDNT), the 50:50 joint venture between Daimler and Chinese electric battery and car manufacturer BYD, has revealed the DENZA electric car concept at the Beijing Auto Show.

Over 200 engineers and experts from both companies have gathered and combined their strengths at BDNT’s base in Shenzhen.

BYD is providing its expertise in battery technology and e-drive systems, as well as their experience in bringing electric vehicles onto the roads of China.

Daimler is contributing more than 125 years of excellence in automotive design and know-how in vehicle architecture, safety and quality.

The concept car unveiled today, a full electric battery-driven model, was designed, and will be built and sold in China.

The DENZA is carefully designed to reflect the strengths of the car, as well as the values of the company, two carmakers said today. The main feature is a large white ribbon which flows all around the booth, defining its dimensions and the character of the interior. The sense of movement – like a car on the road – is reinforced by the actual movement of the light in the LED strip along its rocker panel. The LED light is the identical blue found in DENZA logo and in the body paint of the car. This “DENZA blue” color represents the company’s twin conceptual foundations of environmental responsibility and cutting-edge technology.[wzslider height=”400″ lightbox=”true”]

Apr 23, 2012Blagojce Krivevski
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Blagojce Krivevski

Blagojce Krivevski is physicist and green technology lover. Keep in touch with Blagojce through his email, web site, Twitter, Linkedin, Facebook and Google+.

April 23, 2012 Electric Car NewsBeijing Auto Show, DENZA, Denza Concept, Denza Electric Car Concept
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