As part of Tag-Heuer’s 150th anniversary celebration and Tesla’s efforts to promote the Roadster, the Tag Heuer Tesla Roadster is going on 24.000-mile round-the-world road, with a little celebrity help from Leonardo DiCaprio.
Tesla Motors is billing the road trip called Odyssey of Pioneers as the first around-the-world journey for a zero-emissions car.
The car will make stops in 150 towns and 15 major cities in Europe, Asia and North America along the way.
Tesla has teamed up with Tag Heuer to create a limited edition run of Roadsters created in conjunction with the automaker’s chief designer Franz on Holzhausen and the Swiss time piece purveyors.