“Moving Minds” campaign launches: renowned co-creators join forces with BMW to produce their content for the new BMW iX and BMW i4

BMW is taking its successful co-creation initiative to a new level with the market launch of the two fully electric BMW iX and BMW i4 vehicles. BMW’s “Moving Minds” initiative combines strong content ideas with social media stars such as podcaster and sustainability activist Gemma Styles; twice Grammy-nominated artist, DJ and music producer Steve Aoki; […]