Hyundai Motor Group and NVIDIA announced they are deepening their collaboration to accelerate innovation in autonomous vehicles (AVs), smart factories and robotics with a new AI factory, powered by NVIDIA Blackwell AI infrastructure.
Building on their previous work together, Hyundai Motor Group and NVIDIA are now entering a new phase of collaboration, shifting from strategic adoption of advanced software platforms and infrastructure to joint innovation of core physical AI technologies. Together, they will co-develop AI capabilities for mobility solutions, next-generation smart factories, and on-device semiconductor advancements to strengthen Hyundai Motor Group’s future capabilities.
As part of this endeavor, Hyundai Motor Group and NVIDIA aim to enable integrated AI model training, validation and deployment using 50,000 NVIDIA Blackwell GPUs.
In addition, in support of the Korean government’s initiative to build a national physical AI cluster, Hyundai Motor Group and NVIDIA will work closely with government stakeholders to accelerate ecosystem development. This will result in an approximately $3 billion investment to advance the physical AI landscape in Korea.
Key efforts include the establishment of Hyundai Motor Group’s Physical AI Application Center, NVIDIA AI Technology Center, and physical AI data centers in the region. To formalize this collaboration, the Ministry of Science and ICT of the Republic of Korea, Hyundai Motor Group, and NVIDIA signed a Memorandum of Understanding on October 31. This collaboration will also foster dynamic exchanges with NVIDIA’s world-class engineers and technicians, helping to cultivate Korea’s next generation of physical AI talent.
Hyundai Motor Group Advances Automotive with NVIDIA AI Factory
With its NVIDIA Blackwell-based AI factory, Hyundai Motor Group will deploy essential infrastructure for powering every phase of innovation – bringing together in-vehicle AI, autonomous driving, factory automation and robotics into one intelligent, interconnected ecosystem.
Hyundai Motor Group is using the three NVIDIA AI compute platforms that serve as the infrastructure for physical AI and robotics:
– NVIDIA DGX platform and other NVIDIA AI infrastructure enables large-scale AI model training and software development.
– NVIDIA Omniverse and NVIDIA Cosmos running on NVIDIA RTX PRO Servers enables digital twins and simulation to optimize manufacturing, as well as test and validate AV software across an infinite number of driving scenarios.
– NVIDIA DRIVE AGX Thor serves as the “AI brain” for real-time intelligence in vehicles and robots.
Together, these computing platforms form the backbone of AI and car factories, enabling the transportation industry to develop, validate and deploy advanced physical AI at scale.
Building Smart Factories and Safe Cars of the Future
As part of the expanded collaboration, unveiled earlier this year, Hyundai Motor Group will use the NVIDIA Omniverse Enterprise platform to develop robust factory digital twins – virtual replicas of manufacturing environments that unify and manage factory data – as well as enable precision control, software- and hardware-in-the-loop validation, discrete event simulation and virtual commissioning.
These physically accurate digital environments accelerate robot integration, optimize production, enable predictive maintenance and pave the way for fully autonomous, software-defined factories – reshaping how vehicles are designed and manufactured.
Omniverse Enterprise also extends to humanoid and robotic systems using NVIDIA Isaac Sim – an open robotics reference framework built on NVIDIA Omniverse. This allows virtual validation of task assignments, motion planning and ergonomic safety before robot deployment on physical production lines, significantly accelerating robot integration and maximizing productivity.
Hyundai Motor Group is also testing the use of NVIDIA Omniverse and Cosmos platforms on NVIDIA RTX PRO Servers (with NVIDIA RTX PRO 6000 Blackwell Server Edition GPUs) to build digital twins of regional driving environments and conditions, incorporating extensive simulations to advance its development pipeline. These sophisticated capabilities place Hyundai Motor Group at the forefront of scalable, next-generation autonomous driving.
Advanced AI models – built with NVIDIA Nemotron open AI reasoning models and NVIDIA NeMo software could enable over‑the‑air updates of capabilities and features across vehicles. In addition to autonomy capabilities, Hyundai Motor Group will cooperate on these advanced models to develop a range of innovative in‑vehicle AI features, from personalized digital assistants to intelligent infotainment and adaptive comfort systems, powered by these advanced models. This transforms vehicles into continuously learning, evolving intelligent agents.
Inside the vehicle, NVIDIA DRIVE AGX Thor, accelerated compute running on safety-certified DriveOS operating system, is set to provide the AI compute power for advanced driver-assistance and next-generation safety features, as well as immersive in-vehicle AI experiences.
With NVIDIA, Hyundai Motor Group is evolving its vehicles and factories from independent systems into a single, interconnected and intelligent ecosystem, setting a new standard for the future of the global automotive industry.
