GWM ORA has launched its new naming convention for all current and future models which follows on from its wider brand strategy update late last year. The brands first model, previously known as ORA Funky Cat, will now be re-named as ORA 03 and made available in two trim levels: PURE+ and PRO+.
To support the launch of the brands new product naming convention, GWM ORA is offering customers a 0% APR finance offer on its PURE+ variant of ORA 03. Available from just £228 a month, the entry level ORA 03 PURE+ comes equipped with a high level of specification as standard, including: wireless phone charging, facial recognition, electric front seats, app integration and ‘Hello ORA’ intelligent voice assistance.
ORA 03 PRO+ offers an upgraded 260 mile WLTP range with an enhanced level of comfort features. Available from £298 a month, customers can enjoy features like heated, cooled and massage front seats, heated steering-wheel, panoramic sunroof, powered gesture tailgate, rear privacy glass and advanced automatic parking assistance.
GWM ORA is also introducing new colours to the ORA 03 model range, including a metallic Moonlight White paint option with a contrasting Starry Black roof. The brand will be exhibiting ORA 03 and the new colour options at ‘Everything Electric’, GWM ORA’s first UK event of 2024 from the 28th – 30th March.
This brand update coincides with a key sales milestone for GWM ORA, with 1,000 vehicles now on UK’s roads. Additionally, the brand has focused extensively on growing its core retail infrastructure in 2023, with 30 points of representation now in place across the UK and 16 trusted retail partners.
In 2024, GWM ORA will continue with its ambitious launch plans, introducing additional variants of ORA 03, including a sport inspired GT variant as well as its highly anticipated premium saloon model, ORA 07. In addition, the brand plans to expand its retail network through current and new partners, aiming to open one new site a month on average.
