Jeep has launched its latest marketing campaign for the all-new Jeep Compass 4xe Plug-In Hybrid, highlighting its ‘Friendly By Nature’ credentials.
Set to a composition by Flavio Ibba and Stefano Switala titled ‘Be Quiet Around’ and a chorus of jungle noises, the advert begins with the new Compass 4xe plug-in hybrid driving on a dirt road through a jungle setting, before its electric mode is activated.
The video then switches to a shot of the driver steering the Compass 4xe through lush jungle, before cutting to multiple clips of animals in their natural habitat.
Leaving the jungle and driving along a dirt-lined canyon, the car is pictured in the background of further animal clips before a shot of tortoises engaging in mating rituals with the text ‘Do Not Disturb’ appears on the screen.
The final frames feature a tracking shot of the New Jeep Compass 4xe driving overlaid with text reading ‘The New Jeep Compass 4xe Plug-In Hybrid, Friendly By Nature’ before showing the vehicle plugged into a remote charging point.
Spanning TV, video-on-demand, digital and social media, the film launched (1 March) with Sky AdSmart and BVOD using specialist targeting to reach relevant households across the UK.
Damien Dally, Managing Director, Jeep UK, says, “With Jeep moving towards a more sustainable future, the New Compass 4xe represents an important step in that journey. We wanted to create a memorable, tongue-in-cheek call-to-action that we can still explore and be adventurous without disturbing the environment and nature around us.
“With new premium tech and interior features on board, the New Jeep Compass 4xe has been driven by innovation and the needs of our customers. Delivering up to 240 hp with combined power and accelerating from 0-60mph in 7.3 seconds, the New Jeep Compass 4xe Plug-In Hybrid still retains its 4×4 capabilities.”
The marketing campaign concept was initiated by Jeep’s in-house marketing team and implemented by Saatchi & Saatchi. Starcom handled the media buying around the advert and Saatchi & Saatchi will create social media assets to accompany the creative.
