


Jameel Motors and Farizon Auto, a wholly-owned subsidiary of Chinese automotive giant Geely, have signed an agreement to distribute new energy commercial vehicles in the United Kingdom.
Farizon, established in 2016, has earned a market-leading position through a focus on technology, the user and zero emissions. From a unique zero-emission product portfolio spanning trucks, LCVs and buses, the SV large electric van will be spearheading the brand’s entry into the UK market, with sales commencing during the first half of 2025.
Farizon is being introduced to the UK by official distributor, Jameel Motors, who will also be introducing Farizon to several other countries.
The Farizon SV van was designed specifically to meet the needs of European fleets and incorporates several advanced technologies and LCV market world-first innovations. The SV has undergone a rigorous one-million-mile testing and development programme and it meets or exceeds every European standard, including in durability, safety and sustainability.
The SV is built on a bespoke ‘born electric’ modular platform which offers benefits in cargo space, range, handling and safety. Highlights include cell-to-pack technology which increases battery capacity by 10 per cent, reduces weight by four per cent and improves body rigidity by 20 per cent. The SV also introduces the first ever dual-redundancy drive-by-wire platform in the global van market, reducing stopping distance by 10 per cent, increasing range by 5 per cent and steering response by 300 per cent. Crucially, it also helps increase load capacity and results in an extra-low loading height.
In conjunction with the use of high-strength steel and hybrid aluminium-steel materials in the chassis and body, the innovative drive-by-wire platform also helps reduce weight by eight per cent, which in turn provides gains in maximum payload, as well as in energy conservation, performance, and operational efficiency. Highly sustainable smart production techniques also result in exceptional build quality.
For occupants, aside from achieving the highest standards for safety, the interior incorporates the latest technology for comfort, convenience and ease of use, while physical buttons are retained for key functions to minimise driver distraction.
From launch, three vehicle lengths and three heights will be offered in the UK, along with two battery sizes: 67 kWh and 83 kWh. A 106-kWh battery option will follow. Full UK specification and pricing will be announced in due course, along with a date for start of sales.