Luxury automaker Jaguar has unveiled a fresh brand identity, including a new logo, as it prepares to relaunch as an all-electric brand.
The British company, owned by Tata Motors, will introduce three new electric vehicles in 2026. To focus on this electric-only future, Jaguar ceased sales of new gasoline and diesel models over a year ago.
As part of its rebranding, Jaguar revealed a modern interpretation of its iconic leaping jaguar emblem and a minimalist logo featuring the brand name in a distinctive typography. The new logo seamlessly blends upper and lower case characters, emphasizing the brand’s commitment to innovation and elegance.
Jaguar, with manufacturing sites across the UK including Warwickshire, Coventry, Solihull, and Castle Bromwich, announced its transition to electric vehicles in 2021.
In a related news, Jaguar released a tease image of its dramatic new creative philosophy – Exuberant Modernism – that will inspire future vehicles.
The image of the rear detail, provides a glimpse into the brands design vision that will showcase bold forms and exuberant proportions.
Jaguar will globally reveal its Design Vision Concept at one of the world’s premier art festivals, Miami Art Week on 2nd December 2024. With a presence in two locations, Jaguar will create meticulously curated gallery spaces and work with diverse emerging artists that share the Copy Nothing ethos of its founder, Sir William Lyons.
This ethos can trace its roots back to 1935 and is built on embracing unexpected and original thinking and a brand character that commands attention through fearless creativity.
