The BMW Group hit a milestone after reaching the one million fully-electric vehicle delivery mark. The BMW Group delivered a total of 82,700 fully-electric BMW, MINI and Rolls-Royce vehicles to customers worldwide in the first three months of the year. This represents year-on-year BEV growth of over 27.9% for the BMW Group.
“The BMW Group is continuing on its BEV growth path. With the delivery of its one-millionth fully-electric vehicle since the market launch of the BMW i3, we have reached an important milestone that confirms the attractiveness of our product portfolio,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.
Alongside fully-electric models, vehicles with highly-efficient combustion engines and plug-in hybrid technology remain important components of BMW Group’s drive train portfolio.
“By providing a choice of drive train technologies and thanks to our high level of flexibility, the BMW Group is well-positioned to meet changing customer requirements. This strategy is now proving particularly effective in a dynamic market environment,” continued Jochen Goller.
In the first quarter of 2024, the BMW brand sold 78,691 fully-electric vehicles worldwide – an increase of +40.6% compared to the prior year.
Among the brand’s fully-electric vehicles, the BMW i4, BMW iX3, BMW iX1, BMW iX and BMW i7 were particularly in demand. The BMW Group is also receiving positive customer feedback on the new BMW iX2, which was released onto the market in March. The newly introduced BMW 5 Series, with four drive train variants, including the fully-electric BMW i5, are proving especially popular.
BMW M increased its sales from the all-time high posted in the first quarter of last year and continued its growth story in the YTD March 2024. With a total of 48,110 vehicles sold, sales were up +3,6% on the same period of the previous year. This strong quarterly result was largely driven by the continuing popularity of the high-performance models BMW M2, M3 Sedan, M3 Touring and the BMW XM, as well as the newly launched Performance derivatives BMW X1 M35i, M760e, i7 M70 and i5 M60.
Preparations for the market introduction of the New MINI Family continue at full steam. Late February saw the launch of the new MINI Countryman, which is produced in Leipzig and will be available with an internal combustion engine and as an electric model. In the coming months, the MINI Cooper will be released onto the market as a fully-electric model and also with a combustion engine. Another crossover model, the new MINI Aceman, will celebrate its world premiere in April 2024.
