Bugatti Rimac, the world’s ultimate hypercar company, has signed an agreement with Volkswagen Group of America, granting the Group the status of official exclusive importer of Bugatti and Rimac vehicles into the USA. The move will see the sale of both Bugatti and Rimac-branded vehicles across the States taken on by Volkswagen Group of America to secure and evolve the exceptional level of customer service that both brands have already established.
Importation and distribution of Bugatti and Rimac vehicles by Volkswagen Group of America strengthens existing synergies between the pinnacle of the internal combustion engine (ICE) world and the pinnacle of the electric vehicle world – Bugatti, the 114-year-old luxury brand with the only production 16-cylinder internal combustion engine as well as creator of the hypercar architype, and Rimac, the trailblazer of premier electric hypercar technology.
The agreement was signed during Monterey Car Week, where both brands, Bugatti and Rimac were displaying examples of their hyper sports car range; the Bugatti Chiron Super Sport, Bolide and W16 Mistral as well as the new Rimac Nevera Time Attack. Pablo Di Si, CEO of Volkswagen Group of America, Mate Rimac, CEO of Bugatti Rimac, Christophe Piochon, COO of Bugatti Rimac, and Bugatti Rimac Commercial Director, Hendrik Malinowski each signed the new collaborative agreement.
Pablo Di Si, President and CEO of Volkswagen Group of America, said: “We’re thrilled to continue distributing Bugatti vehicles through our newly-signed agreements. Our distribution network has long provided the support and expertise necessary to provide the highest quality experience for our customers. We’re also excited that we will import and distribute Rimac models through this collaboration, providing even more variety for our customers.”
Mate Rimac, CEO of Bugatti Rimac, said: “For both the Bugatti and Rimac brands, the U.S. is the strongest single market in the world, so it’s important that we curate a sales and ownership experience befitting the extraordinary cars that we’re delivering to customers. The alignment and cooperation with Volkswagen Group of America will allow a new dealer network in the States to evolve with the enormous experience and resources available to them, allowing us to combine all the best bits of a mass-market sales operation with the bespoke, customer-centric special touches that have become a hallmark of both Bugatti and Rimac brands.”
