The US electric car startup Lucid Motors has opened its first sales outlet in Switzerland. The luxury retail space will invite customers to experience the Lucid brand and its products in the heart of Geneva.
The Swiss Studio will mark the company’s second retail location in Europe, after the store in Munich, which opened in May 2022. Lucid expects to expand its physical footprint throughout additional countries in Europe in the coming years.
“The response to Lucid at the recent preview event in Zurich has been tremendous, which reflects the country’s unique embrace of luxury, innovation and the environment.” said Zak Edson, Vice President of Sales and Service, Lucid Group. “We have a growing number of Lucid Air reservation holders in Switzerland and the new Lucid Studio in Geneva will provide the perfect opportunity for EV enthusiasts to engage with and learn about the groundbreaking Lucid Air.”
With a direct-to-consumer model, every Lucid Studio offers a digitally oriented premium experience tailored to each customer’s preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid’s Geneva Studio will allow customers to fully experience the brand and gain information about its products in a location that underscores the company’s unique design aesthetic. Exploring a Lucid Studio, visitors will get a vision – in their local language – of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California (USA).
Lucid accepts reservations from European customers and is expected to deliver the first vehicles in Europe at the end of 2022. By placing a fully refundable reservation starting at €300 EUR, customers in Austria, Belgium, Denmark, Finland, France, Germany, Italy, Monaco, the Netherlands, Norway, Spain, Sweden, Switzerland, and the UK can secure their place in line for the Lucid Air Pure, Touring, and Grand Touring models when deliveries begin in their respective countries. Further expansion in Europe is planned in the future, including additional Studios and services centers in major European cities.
