BMW announced a second collaboration with New York lifestyle brand Kith, featuring a fully-electric, limited-edition BMW i4 Gran Coupe customized by Kith founder and noted BMW enthusiast, Ronnie Fieg. Unveiled during Paris Fashion Week at the Kith store in Paris, the BMW i4 M50 by Kith will be strictly limited to seven examples worldwide, each presented in a custom Kith Vitality Green paintwork over BMW Individual Caramel Merino leather upholstery with additional unique details throughout. A new 51-piece lifestyle collection featuring the same signature colors debuted in parallel.
BMW also adapted its iconic roundel on the BMW i4 M50 by Kith. The fusion badge adds an extra ring around the roundel trimmed in matching Kith Vitality Green with a signature model inscription. Inside the vehicle, a similar logo with the subline ‘Elektro Auto’ can be found etched into the cup holder lid, and ‘Kith Exclusive Edition’has been laser-engraved on the dashboard trim panel. The caramel interior is punctuated by Kith wordmarks embossed on the headrests and front center armrest.
As an homage to BMW’s earliest exploration of electric vehicles, Fieg also reimagined the classic BMW 1602 Elektro – the first-ever electrified BMW, of which two original examples were created to serve as support vehicles during the 1972 Munich Olympic Games. The 1972 BMW 1602 Elektro by Ronnie Fieg adds bespoke Kith details inside and out along with a color scheme to mirror the BMW i4 M50 by Kith. The extraordinary classic vehicle will be presented to Fieg for his personal collection in celebration of the collaboration.
The BMW i4 M50 by Kith underscores BMW’s continuous focus on lifestyle, luxury, and fashion – key areas for interacting with new and existing customers. Building off 2020’s partnership which saw all 150 editions of the BMW M4 Competition by Kith sell out in 30 minutes, the BMW i4 M50 by Kith will be limited to just seven examples, six of which will be offered for public sale.
As part of the launch, the BMW i4 M50 by Kith will also be featured on a 3D billboard in the heart of New York City above the EDITION Hotel on the corner of 47th Street and Seventh Avenue on October 3, 2022, from 6:00 p.m. to 8:00 p.m. EST. Set against the vibrant backdrop of Times Square in midtown, Manhattan, the three-dimensional immersive spot ushers in a new frontier of digital advertising for BMW.
BMW and Kith’s highly exclusive electrified masterpiece packs plenty of performance. The 536-horsepower BMW i4 M50 – BMW M GmbH’s first fully-electric performance model – blends the functionality of the Gran Coupe design with the instantaneous power delivery of BMW’s latest 5th generation eDrive technology. Launched in March with an estimated EPA range of up to 270 miles on a single charge, the all-electric, all-wheel-drive powerhouse combines class-leading driving dynamics and uncompromising quality to deliver a zero-emissions BMW worthy of the Ultimate Driving Machine moniker.
