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The theme for the Suzuki booth this year is “WAKU WAKU SWITCH for EVERYONE: Excitement for you, excitement for everyone”. Suzuki has been making efforts to create truly valuable products of automobiles, motorcycles, motorised wheelchairs, and outboard motors that delight customers. Suzuki, as the brand celebrating its 100th anniversary in 2020, will introduce our initiatives in development of products and technologies for opening up a “big future” toward the next 100 years.
The Suzuki booth will exhibit in a way that lines up our technologies as an overall mobility brand. The exhibits will include WAKU SPO, a personal compact PHEV; HANARE, an autonomous driving mobile room; HUSTLER CONCEPT, a mini crossover wagon; and GIXXER SF 250, an on-road sport motorcycle with newly-developed oil-cooled engine. The booth will also have a Suzuki accessories shop imitating an open-air mini truck market using Super Carry mini truck.
WAKU SPO: a personal compact PHEV
Suzuki said that with WAKU SPO, the family ‘can share fun and excitement across generations, for daily use as well as for pleasure.’ Within a compact A segment body, a WAKU WAKU switch is installed to switch its body shape, front mask, and content shown on the dashboard. It proposes a sharable future “small car” that can transform to meet each and everyone’s fun and excitement.
HANARE: an autonomous driving mobile room
Even in the face of an automated and efficiency-centric future based on advanced robotics and AI (artificial intelligence), HANARE prioritises human values of “personal connection” and “personal preferences”. It is an autonomous driving car that proposes new delight in owning a car. By traveling in a comfortable interior space much like a detached cottage (“hanare” in Japanese), it proposes the fun and excitement of a car besides driving.
In a future with further diversification of lifestyles, it will meet various usages and scenes by switching to each and everyone’s excitement.
HUSTLER CONCEPT: a mini crossover wagon
A Hustler concept model bringing even more fun, with styling that pursues functionality fused with individualistic character that has pioneered new frontiers. “With this car, I can have more fun.” “With this car, every day will be more exciting.” It proposes a car that brings even more excitement, from everyday life to leisure scenes.
HUSTLER CONCEPT: An urban-outdoor crossover
A concept model that has highlighted the Hustler’s characteristics of “a playful minicar”, “colourful and stylish”, and “fun and exciting”, with added “toughness” and “strength”. By featuring colouring that lifts your spirits, decals and roof wrapping that add a fashionable accent, as well as a roof rack that expresses playfulness, it proposes a fashionable urban outdoor style you will enjoy anywhere you go, whether driving around town or heading to the great outdoors.