Nissan Max-Out Convertible Concept Unveiled At Nissan Futures Event

More

Mercedes-Benz GLE Gets New PHEV Powertrain, Fresh Look

More

2024 Mazda CX-90 Plug-in Hybrid SUV Unveiled

More

Audi Activesphere Concept is luxury crossover that turns into a pickup

More

Truemag

  • Electric Car News
  • Electric Car Reviews
  • Plug-in Hybrids
  • Technology
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Charging Map

Polestar Shows First Details Of New Polestar Space Retail Lab

The location of the first Polestar Space retail environment will be confirmed soon and when it opens, the Polestar Space will bring a new approach to automotive retail. Instead of traditional car dealerships, Polestar Spaces will be environments where customers will be able to physically interact with the modern digital brand.

Polestar Spaces will be opened in major metropolitan centres, typically in the company of other innovative brands.

Polestar is now creating the interior concept for Polestar Spaces, developing ideas in a new retail lab. The interior concept will reflect the same minimalist and uncompromising design as Polestar’s cars, and will be curated to show elements of the company’s design language, philosophy and brand experience in a manner similar to art installations. Components such as wheels and carbon-fibre sections will stand alone to exhibit their own unique design attributes. Material finishes including paint colours and interior leather samples will also be presented in a unique context.


“Polestar will be a fully digital brand, but a Polestar Space is where customers will be able to come into direct contact with us,” says Thomas Ingenlath, Chief Executive Officer at Polestar. “In a Polestar Space, they’ll meet and interact with a Polestar brand and product expert, see the engineering under the skin as well as be able to take a test drive.

“A visit to a Polestar Space will be a very different experience to today’s typical car dealership. We aim to surprise and delight our customers, removing the hassle that comes with traditional car ownership. As the customer will order the car online, they won’t experience hard-sell, commission-based salespeople in a Polestar Space. Our customers will never feel pressure to sign a contract. Polestar is a multi-channel brand which is why it must be supported by a unique retail experience – one which embodies the Polestar philosophy in every way.

“By the middle of 2020, we aim to have opened up to 60 Spaces around the world to support the key launch markets for the brand. As we progress, we will open Spaces in more locations to support our retail development, making the brand more accessible with the opening of each new Space,” concludes Thomas Ingenlath.

Sep 8, 2018Blagojce Krivevski
New York to Invest $127.7 Million Volkswagen Settlement in Clean VehiclesFinal numbers: August 2018 electrified vehicle sales in the US
You Might Also Like
 
Candela C-8 ‘powered by Polestar’ shares battery and charging technology with Polestar 2
 
Polestar and Luminar expand partnership to include Polestar 5
Blagojce Krivevski

Blagojce Krivevski is physicist and green technology lover. Keep in touch with Blagojce through his email, web site, Twitter, Linkedin, Facebook and Google+.

September 8, 2018 Electric Car Newspolestar, polestar 1
Follow Us
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • feedburner
Recent News
Volvo Cars reports January sales – 40.7% market share of electrified cars
February 3, 2023
Polestar and Luminar expand partnership to include Polestar 5
February 3, 2023
XPENG Launches G9 SUV And P7 Sedan For Europe
February 3, 2023
Volkswagen launches ID.4 campaign in collaboration with Marvel Studios’ Ant-Man and The Wasp: Quantumania
February 3, 2023
Honda to launch next-generation fuel cell system by mid-2020s
February 2, 2023
About
ElectricCarsReport.com ElectricCarsReport.com is a website dedicated to pure electric vehicles and the full range of consumer information and tools about electric cars, green technology energy, and the environment.
Latest News
Volvo Cars reports January sales – 40.7% market share of electrified cars
February 3, 2023
Polestar and Luminar expand partnership to include Polestar 5
February 3, 2023
XPENG Launches G9 SUV And P7 Sedan For Europe
February 3, 2023
Subscribe

Sign up for our newsletter to receive the latest news and event postings.

Get in touch

Email: [email protected]

Archives
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • feedburner
DMCA.com
© ElectricCarsReport.com | All Rights Reserved.