Mitsubishi, which started selling the i-MiEV in 2009, said it was dropping the price of its top of the range i-MiEV by around 25 percent, or 900,000 yen ($9,100), to 2.9 million yen (about $29,000 US).
The top of the range Mitsubishi i-MiEV can be bought for approximately 2 million yen (about $20,000 US) in Japan, after government subsidies.
Japanese carmaker also cut the price of the entry level i-MiEV by 190,000 yen to 2.5 million (about $25,000 US), which with subsidies can be bought for about 1.7 million yen (about $17,000 US).
A Mitsubishi Motors spokesman said: “The main purpose of cutting the price is to strengthen our ability to sell these cars.”
Mitsubishi is still betting on the electric powertrain technology and is aiming for electric vehicles and plug-in hybrids to account for 20 percent of the vehicles it produces by 2020.