Hyundai “Leading by Example” in New Marketing Campaign for the 2022 IONIQ 5

Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched a new campaign for the award-winning, all-electric 2022 Hyundai IONIQ 5. Building on the OKAY Hyundai theme, the campaign, titled “Leading by Example,” showcases the convenience of an electrified lifestyle. “We wanted an IONIQ 5 spot that illustrated a lifestyle […]