Buick announced the launch of its all-new luxury sedan, the Electra L7, available in five variants with a limited-time introductory price ranging from RMB 169,900 (about $23,800 USD) to RMB 215,900 (about $30,300 USD).
Building on Buick’s heritage of class-leading luxury, the Electra L7 delivers a breakthrough intelligent electric experience at the value of a mid-size sedan.
With its disruptive positioning, the Electra L7 is set to redefine the market landscape and usher in a new era of intelligent electrification in the mid-size segment.
The Buick Electra L7 is a sleek sedan whose design is heavily influenced by the Electra-L concept car. It features a modern, closed-off front end, distinctive L-shaped headlights, and an active grille integrated into the lower bumper.
The Electra L7 measures 5,032 mm long, 1,952 mm wide, and 1,500 mm tall, with a generous 3,000 mm wheelbase.
Its exterior design emphasizes a clean look, utilizing frameless doors and hidden door handles, though it retains traditional mirror-style exterior mirrors. Buyers can choose from five exterior colors: black, grey, white, gold, and purple, with some colors being optional extras.
Inside, the L7 boasts a high-tech cabin featuring a floating dual-screen layout—a 10.25-inch digital instrument panel and a 15.6-inch central display. Higher trims offer an impressive 50-inch AR-HUD (Augmented Reality Head-Up Display). The interior is available in four color schemes, including an exclusive purple-and-white option for the Avenir model.
The Electra L7 is powered by a plug-in hybrid system that uses a 1.5T engine as a range extender. The electric motor delivers up to 252 kW (kilowatts) of power. It can sprint from 0 to 100 km/h in 5.9 seconds, with a top speed of 200 km/h. A 40.2 kWh lithium-iron-phosphate battery provides a CLTC-rated 302 km pure electric range. The combined range extends to an impressive 1,420 km. The vehicle also features 6 kW V2L (Vehicle-to-Load) external discharge capability, allowing it to power external devices.
For driver assistance, the Electra L7 employs the “Xiaoyao Intelligent Drive” system, which is supported by the Momenta R6 model. This system relies on an array of hardware, including lidar, millimeter-wave radars, and multiple high-definition cameras. It enables key functions like: urban and highway navigation assistance, automated parking and remote parking features.
Since arriving at showrooms earlier this month, the Electra L7 has already garnered more than 20,000 reservations even before pricing was announced, underscoring strong market demand.
The Electra L7 also signals the start of Buick’s product offensive in intelligent electric vehicles. Next month, the brand will premiere the all-new ENCASA luxury MPV, followed by an all-new SUV in early 2026.
