Jeep is making its annual trek to the 59th annual Easter Jeep Safari (April 12-20) in Moab, Utah, with seven new, expressive and highly capable concept vehicles for customers and off-roading enthusiasts to experience and interact with in new, memorable ways.
“Easter Jeep Safari was created by Jeep owners for Jeep owners, and this incredible event has helped steer the Jeep brand’s development of off-road 4×4 vehicles over the years, while most importantly connecting us with the community and the thousands of Jeep enthusiasts who gather each year,” said Bob Broderdorf, CEO, Jeep brand. “Moab is our home away from home and a playground that can only be properly explored in a Jeep. The custom Jeep and JPP concepts we’ll unveil this year, along with unique immersive experiences, will once again demonstrate Jeep brand’s unmatched off-road capability and underscore what it means to drive a Jeep.”
From seven all-new custom Jeep 4×4 concept builds to immersive consumer activations, the Jeep brand and Jeep Performance Parts (JPP) by Mopar are geared up to take over Moab, the country’s epicenter for off-roading adventures.
This year’s Easter Jeep Safari concept vehicle lineup is bigger and better than ever, featuring seven all-new custom builds crafted by the mad (design) scientists of the Jeep brand and JPP teams. The 2025 concepts celebrate the Jeep brand’s 4×4 leadership and core wheeling icons with a touch of new-school style.
As the Jeep brand continues to evolve and push boundaries, Jeep brand and JPP designers were challenged to conceptualize visual bookends for the expressive and highly capable vehicles that will soon traverse Moab. The result is a robust EJS concept lineup that pays homage to the Jeep brand’s roots and offers a glimpse into the vehicles that are distinctly paving the way for the future of off-roading.
The following 2025 Jeep and JPP/Mopar concept vehicles will be on display at Walker Drug, April 17-18.
Jeep Wrangler 4xe Rubicon Sunchaser Concept
This ultimate outdoor adventurer carries all the necessary gear for a full day of activities from sunup to sundown. The striking solar flash and satin black two-tone exterior of the Jeep Wrangler 4xe Rubicon Sunchaser concept stands out among the crowd. Several conceptual exterior components highlight the extreme functionality of the most capable off-road vehicle on the planet.
Notable exterior mods: 2-inch lift kit, Mopar ILLUMINAT3 off-road pivoting lightbar accessory concept – enhanced for Jeep Wrangler 4xe, Concept vented high-top steel fender flares, Concept side storage boxes with integrated MOLLE panel, Warn winch with custom front winch guard/push bar, 37-inch BFGoodrich KM3 mud terrain tires, Roof storage rack and Rock rails.
Notable interior mods: Custom two-tone leather seats, Custom leather wrap on mid-bolster IP, door armrest and center console lid, All interior trim pieces painted gloss black, All-weather floor mats and IP multi-accessory rail.
Jeep Wrangler 4xe Blueprint Concept
The stunning Jeep Wrangler 4xe Blueprint concept is a rolling catalog of factory-tested and factory-backed items from Mopar and Jeep Performance Parts. Carrying more than 35 accessories finished in contrasting Mopar Blue and labeled with QR codes, each provides a live link to the Mopar eStore consumer website for specific part numbers, specifications and options to purchase. Unique visual expressions on each side showcase different combinations of accessories to suit any enthusiast preference.
Notable exterior mods: 2-inch lift kit, High-top fenders, Rubicon steel front and rear bumpers, Warn winch and winch guard with 7-inch TYRI lights, Rock rails, Lower A-pillar light mounting brackets with 5-inch TYRI lights, Three different style wheels, 37-inch BFGoodrich K03 all-terrain tires, Tube doors shown with and without optional mesh covers and Snorkel kit.
Notable interior mods: IP multi-accessory rail, Auxiliary switch bank, Katzkin leather seat covers, Door sill guards, Bright pedal kit, Grab handles front and rear, All-weather floor mats and Tailgate table.
Jeep Bug Out 4xe Concept
While overlanding is not a new concept, the question of how to lighten the weight of gear, and especially of a rig, can come into play when planning remote, off-road adventures. Enter the Jeep Bug Out 4xe concept, which started its journey as a four-door Jeep Wrangler 4xe Rubicon. The stripped-down, extended, off-road-capable vehicle was inspired by mixing the idea of ultra-lightweight camping and overlanding with a slightly different twist. Jeep brand designers embraced the spirit of ultralight camping in which weight management is key. The Jeep Bug Out is extensively customized and lightweighted to reflect what a responsible, modern-day mobile campsite could be. Because with overlanding, the journey itself is the focus, rather than the destination.
Notable exterior mods: Special-edition PEA51 matte silver exterior paint color with yellow accents and graphics, Raised roof (4-inch increase) for greater rear area accessibility, Steel front bumper with LED auxiliary lights and custom hood, Mopar front half doors and rear custom body side with integrated auxiliary battery packs, 12-inch extended body with Jeep Gladiator-style drop tailgate and high departure rear tube bumper, Mounted Jeep electric off-road E-scooter (up to 40 minutes of continuous use) and High-clearance flares, 18-inch lightweight Forgeline wheels with 37-inch BFG KM3 tires.
Notable interior mods: Custom-trimmed front seats with topographic inserts, Durable, waterproof bed-lined floors with mole panels and cargo net for added secure storage, Flat rear floor to provide an enclosed space to shelter from the elements and Interior attachment points for a sleeping hammock.
Other concepts on display are:
– Jeep Convoy Concept – Military-inspired, classic workhorse Jeep Gladiator with a design that stands the test of time visually and functionally
– Jeep Rewind Concept – Nostalgic take on a Jeep Wrangler that gives all the feels of an era when loud neon colors were all the rage
– Jeep Gladiator High Top Honcho Concept – Heritage-inspired truck popularized in the mid-1970s gives the world’s most off-road-capable midsize truck a new personality
– Jeep J6 Honcho Concept – Mixes the classic late-1970s Jeep Honcho theme with concept and production Jeep Performance Parts and accessories from Mopar
