New smart #1 priced at £35,950 in the UK

The new all-electric smart #1 will arrive on UK shores later this summer, signalling the start of an exciting new era for the smart brand. The compact SUV offers unprecedented levels of design and build quality in addition to an exceptionally well-equipped standard specification.

Initially available in three production variants – Pro+, Premium and BRABUS – as well as a highly exclusive Launch Edition, the #1 is priced from just £35,950 on the road (OTR), underscoring smart’s dedication to offering remarkable value for money.

Marking a new chapter for smart off the road as well as on it, the #1 is the first car to be available online through smart’s direct-to-customer service in addition to its nationwide retailer network, as the brand continues to build on its foundations as a leading light in affordable and accessible electric vehicles.

Leading the charge
Over two decades since it first entered the UK market with the revolutionary fortwo, smart is once again leading the way in the field of efficient, innovative mobility. The brand has long been at the forefront of electric vehicle development, launching its first EV test programme over 15 years ago, and becoming the first established automotive marque to complete the transition from internal combustion to fully electric power in 2019. With the #1, smart combines the expertise derived from its years at the vanguard of electrification with the premium design of Mercedes-Benz and the advanced engineering power of Geely’s BEV-dedicated SEA platform, to deliver next-generation mobility today.

The proportions of the #1 take a different design direction to that of the diminutive city cars for which the brand is known, expanding smart’s appeal and broadening its audience. Despite this, smart’s dedication to efficiency continues in the new car’s use of space, all-electric powertrain, and excellent value for money. By combining this ethos with the SUV body style, premium build quality and state-of-the-art features which modern buyers demand, the #1 offers a compelling combination of size and space, luxury and frugality.

“We are very proud of what we achieved with the smart #1,” said David Browne, CEO, smart UK. “From the exceptional standard specification of the entry level Pro+, which offers features usually associated with luxury cars, to the incredible performance of BRABUS, which leaves purpose-built sports cars trailing in its wake. We look forward to the media and public alike getting to experience the entire #1 line-up as we build toward our full market launch later this summer.”

Clearly priced to perform
Initially available to UK buyers in Pro+, Premium and limited-edition Launch Edition trim levels, as well as an exhilarating BRABUS variant, the #1 offers drivers class-leading performance and safety in addition to an exceptional level of standard specification. What’s more, smart’s fair and transparent haggle-free pricing ensures that customers can have confidence in the value of their purchase whether they buy online or through a retailer.

The smart #1 Pro+ offers everything needed for modern e-mobility – and so much more. Priced from £35,950 on the road, the Pro+ offers a remarkably well-equipped standard specification with an extensive range of driving assistance systems, panoramic sunroof, ACC (Adaptive Cruise Control), heated seats, a 360-degree surround camera, intelligent voice assistance, LED lights and a powered tailgate. With anxiety-busting WLTP range of 260 miles and smile-inducing 0-62mph performance of 6.7 seconds, the Pro+ makes every journey an event.

In addition to the features already available on the Pro+, the smart #1 Premium offers a sound system by Beats, a Head-Up Display (HUD), CyberSparks+ Matrix LED headlights and APA (Automatic Parking Assist). Priced from £38,950, the Premium offers an even greater WLTP range of 273 miles with a state-of-the-art silicon carbide invertor and heat pump for improved response and efficiency, as well as a 22kW three-phase on board charger for 10-80% AC charging in less than three hours.

The exclusive smart #1 Launch Edition is a special statement for those who cannot wait to experience the new era of smart. Combining unique design traits and exclusive aesthetics with the long feature list of the Premium, just 100 UK examples of the Launch Edition will be available from £39,450.

The smart #1 BRABUS, opens a completely new chapter for smart and BRABUS, continuing a story that the two brands have been writing since 2003.

Priced from £43,450, the #1 BRABUS sets standards unmatched by any rival at its price point. Signalling its intentions with a range of design cues including more aggressive styling, bonnet vents, unique contrast paint and 19-inch Dynamo wheels, the transformation continues within, where an Alcantara steering wheel, microfibre suede seats and headrests with BRABUS design stitching add to the sporty feel of the car alongside red seatbelts and metal pedals.

Naturally, the performance of the smart #1 BRABUS also leaves rivals in its wake, with the standard 200 kW of power increased to 315 kW and torque up from 343 Nm to 584 Nm. With all-wheel drive to ensure traction and aid acceleration, as well as a specifically calibrated BRABUS driving mode, this results in an even more thrilling smart experience, unleashing the full potential of the car for incredible 0-62mph performance of just 3.9 seconds.

The elegance of efficiency
Based on Geely’s EV-specific SEA (Sustainable Experience Architecture) platform and staying true to smart’s long-standing drive for practicality, efficiency and style, the #1 makes full use of its 2750mm wheelbase with a spacious five-seat cabin and up to 421 litres of luggage space thanks to a standard sliding second row (986 litres with the rear seats folded down).

Designed with tomorrow in mind, the #1’s practicality and economy are belied by its sophisticated exterior and interior styling. Conceived by the Mercedes-Benz global design team, the #1’s simple yet elegant features include a floating halo roof, concealed door handles and 19-inch alloy wheels.

With a drag coefficient of just 0.29 Cd, the sleek lines and flowing curves of the #1 are for far more than just show, however, optimising the car’s aerodynamic efficiency and maximising its range.

The confidence to explore
The smart #1 is not only designed for style and performance, but also to be among the safest vehicles on the road. Its exceptional build quality and suite of advanced assistance systems both contribute to the highest standards for active and passive safety.

Having received the full five stars in the industry standard EURO NCAP safety tests, the #1 furthered its credentials with a second-place finish in the prestigious What Car? Safety Award 2023, also achieving one of the highest Adult Occupant protection scores of the year with 96%.

The high level of standard driver assistance features that every #1 comes equipped with includes: BSM (Blind Spot Monitoring), EAB (Emergency Autonomous Braking), HWA (Highway Assist), EMA (Evasive Manoeuvre Assist), ELKA (Emergency Lane Keep Assist), TJA (Traffic Jam Assist) and ACC (Adaptive Cruise Control) with Stop&Go.

In addition to its outstanding safety, the build-quality and reliability of the smart #1 gives owners the confidence to explore. Every car includes an Integrated Service Package covering servicing and wear and tear items for 3 years / 30,000 miles, a high-voltage battery warranty covering 8 years / 125,000 miles, and Roadside Assistance for up to 8 years / 100,000 miles if maintained at a smart aftersales partner.

Vehicle specification