In good times or bad, people need their vehicles. Over the past few months, Volkswagen of America has worked with dealers on a new shopping and buying experience so the customers can shop from home. Next month, Volkswagen will unveil its first electric SUV, the ID.4 — and a new system that allows customers to reserve their car.
The Volkswagen reservation platform will make its debut on Sept. 23rd, immediately following the reveal of the all-new, zero-tailpipe emission Volkswagen ID.4 electric vehicle at 11 a.m. EDT. on VW.com. Customers who want to experience the future of driving will be able to reserve an ID.4 before it hits dealer showrooms later this year.
The easy-to-use platform lets Volkswagen fans reserve an ID.4 in a few simple steps. The platform also includes shopping tools such as a range estimator, payment tool and dealer selection to assist shoppers with finding an ID.4 model and making the transition to EV ownership.
“Our online reservations portal will give those who are ready to make the switch to an EV SUV a place at the front of the line,” said Duncan Movassaghi, executive vice president, sales and marketing for Volkswagen. “We’re excited to share the future of Volkswagen with the ID.4. It’s a compelling, zero direct emissions alternative to the compact SUVs on the market today.”
Once a user has built their vehicle, they can secure their place in line with a fully refundable $100 reservation payment. As vehicle production starts, our reservation holders will be invited to lock their configuration and confirm their order with an additional $400 deposit. From placing a reservation, to production and through delivery, the customer can see where they stand and when they can expect their ID. 4 to arrive at their preferred local VW dealer. At that time, the customer can negotiate the sale price with their dealer and complete their purchase.
Volkswagen plans to offer the ID.4 electric vehicle across all 50 states, and throughout its network of more than 600 dealers. The reservation platform will also invite owners and prospective EV customers to become insiders by allowing them to subscribe to Volkswagen’s latest EV news as it plans to sell 26 million electric vehicles globally by 2029.