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Hyundai to show retro-inspired EV concept in Frankfurt

Hyundai Motor will display the company’s focus toward the future direction of car design at the forthcoming IAA Frankfurt Motor Show (Sept. 10-22, 2019).

Dubbed the Hyundai 45 and inspired by looking back at the brand’s first model in the 1970s, the fully-electric concept car will act as a symbolic milestone for Hyundai’s future EV design. Hyundai has released a single teaser photo ahead of the concept’s debut.

The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions.

The Hyundai 45 concept car will be unveiled to the world on Sept. 10 at the Frankfurt Motor Show (09:25 CET, Hall 11).

Hyundai will showcase various future innovations in vehicle technology and integration of lifestyle applications to illustrate ‘STYLE SET FREE’ says the Korean brand.

Aug 22, 2019Blagojce Krivevski
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Blagojce Krivevski

Blagojce Krivevski is physicist and green technology lover. Keep in touch with Blagojce through his email, web site, Twitter, Linkedin, Facebook and Google+.

August 22, 2019 Electric Car NewsFrankfurt Motor Show, Hyundai, Hyundai 45, Hyundai 45 EV concept, Hyundai EV concept
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