Nissan Ariya: UK pricing starts from £43,845 and the full line up available to order from July 5th

More

All-electric Citroen e-C4 X is four-door fastback with added SUV attitude

More

DS 7 E-TENSE arrives with revised look and new 360hp PHEV variant

More

Hyundai Unveils Design of All-Electric IONIQ 6, Electrified Streamliner with Mindful Interior Design

More

Truemag

  • Electric Car News
  • Electric Car Reviews
  • Plug-in Hybrids
  • Technology
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Charging Map

Electrify America Launches “JetStones” Ad Campaign To Raise Electric Vehicle Awareness

Electrify America, a company investing in EV charging infrastructure and promoting the adoption of zero emission vehicles, launched its first-ever national advertising campaign leading into the fall television season.

The integrated campaign kicks off with national TV broadcast, radio, and a website.

The advertising spot, titled “JetStones,” aims to broaden consumer awareness of the advantages and availability of electric vehicles, plus a growing network of EV fast chargers in metropolitan areas, along highways, and in communities at workplaces and multiunit dwellings.

Using the theme songs from two popular Warner Bros.’ Hanna-Barbera cartoons, “The Jetsons” and “The Flintstones,” in the television and radio commercials, the campaign is a playful take on the transition of personal transportation from the Stone Age to the reality of electric vehicles available today. The advertising spot features electric vehicles from six different car manufacturers to showcase a wide variety of EVs available in today’s marketplace.

“Electric cars are not something of the future, they are here now and more accessible than many people know,” says Richard Steinberg, senior director, green cities, marketing and communications, Electrify America. “The JetStones campaign is just the beginning of our work to educate and demonstrate that electric vehicles offer a full array of features that customers expect, and they are totally fun to drive.”

The brand-neutral campaign, developed with creative agency Deutsch, will run nationally through June 2019. The national advertisement was directed by Matt Piedmont, an award-winning film director and writer. The TV commercial was developed, cast, filmed and produced in Southern California.

The campaign, which features the national TV and radio spots, is part of a $45 million education and public awareness initiative. Electrify America, a subsidiary of Volkswagen Group of America, is investing $2 billion over a 10-year period in zero emission vehicle infrastructure and awareness.

Aug 13, 2018Blagojce Krivevski
BMW Group sold over 71,000 plug-ins year-to-date, up 40.6%Dongfeng Motor Green Plan includes 20 electrified models by 2022
You Might Also Like
 
Electrify America Introduces kWh-Based Pricing in 23 States and District of Columbia
 
Electrify America invests in Envision Solar Infrastructure
Blagojce Krivevski

Blagojce Krivevski is physicist and green technology lover. Keep in touch with Blagojce through his email, web site, Twitter, Linkedin, Facebook and Google+.

August 13, 2018 Electric Car NewsElectrify America
Follow Us
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • feedburner
Recent News
UK: new car sales drop to lowest level since 1996, EVs up 16%
July 5, 2022
Onto expands its fleet with 600 new PEUGEOT EVs
July 5, 2022
Jaguar Land Rover partners with Andersen EV for luxury, customisable home charging
July 5, 2022
Renault 5 Diamant is an electric show-car to celebrate model’s 50th anniversary
July 5, 2022
City Transformer and Segula Technologies announce engineering collaboration
July 5, 2022
About
ElectricCarsReport.com ElectricCarsReport.com is a website dedicated to pure electric vehicles and the full range of consumer information and tools about electric cars, green technology energy, and the environment.
Latest News
UK: new car sales drop to lowest level since 1996, EVs up 16%
July 5, 2022
Onto expands its fleet with 600 new PEUGEOT EVs
July 5, 2022
Jaguar Land Rover partners with Andersen EV for luxury, customisable home charging
July 5, 2022
Subscribe

Sign up for our newsletter to receive the latest news and event postings.

Get in touch

Email: [email protected]

Archives
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • feedburner
DMCA.com
2021 © ElectricCarsReport.com | All Rights Reserved.