CUPRA has revealed the future of the brand – which was establsihed just four years’ ago – with three new electrified models joining the line-up by 2025.
To date, the brand has delivered close to 200,000 units while its turnover has grown from 430 million euros in 2018 to almost 2.2 billion euros in 2021, far beyond all expectations. In 2022, CUPRA intends to double its sales, turnover and global network of City Garages.
By 2025 CUPRA will have entered a new era with three new electrified models – CUPRA Terramar, CUPRA Tavascan and CUPRA UrbanRebel – as well as renewing its current product line-up.
The Unstoppable Impulse event took place in Terramar (Sitges), where international media, institutions, partners, and CUPRA ambassadors such as Ballon d’Or and Best FIFA Award-winning footballer, Alexia Putellas joined the event. Representatives from the Volkswagen Group and members of the shareholders families – Piëch and Porsche –also joined the event.
CUPRA Terramar: the brand’s first electrified SUV
Plug-in hybrid technology has shown that electrification is part of CUPRA’s DNA, and the range of vehicles that benefit from the technology has grown to encapsulate a large part of the brand’s range. But CUPRA is taking it further.
By 2024, the line-up of plug-in hybrid models will include even more options and will have greater range.
Joining the team is the CUPRA Terramar, a sports SUV that pays homage to Terramar, Sitges, combining bold proportions with striking design. This new electrified SUV will move the company to the hot spot of the SUV segment, the fastest-growing segment in Europe. It will be produced in Hungary at Audi’s Györ plant.
The CUPRA Terramar will be available with conventional gasoline powertrains as well as a new generation of plug-in hybrid powertrains that deliver around 62 miles (100 kilometres) in all-electric mode.
The e-HYBRID range focuses on performance and contemporary sportiness and are part of the bigger journey as CUPRA fulfils its electrification revolution.
CUPRA Tavascan: the dream comes true
The next stage of the journey is the CUPRA Tavascan. The car encapsulates CUPRA’s electrified vision and will remain faithful to the 2019 concept car. Some design elements were strongly hinted at in the 2021 CUPRA Tavascan Extreme E Concept. The CUPRA Tavascan doesn’t just capture the vision of contemporary electrification, but it also globalises the brand, taking CUPRA to new markets. It will be launched in 2024.
CUPRA UrbanRebel: challenging conventions and bringing emotions
In 2025, CUPRA will bring the UrbanRebel – its Urban Electric Car – to the market. A vehicle that will take CUPRA far beyond its traditional boundaries. The UrbanRebel is driven by emotion, designed, and developed for a more rebellious electric world.
The front-wheel drive Urban Electric Car uses the Volkswagen Group’s MEB Small platform to deliver an emotional, high-performance urban vehicle.
The 4.03m long vehicle has sustainability at its core, integrating advanced recycled polymers and bio-based materials to push the boundaries of what is achievable, and delivering a more environmentally-conscious vehicle.
It mixes 3D printed and 3D knitted manufacturing approaches with parametric design to improve performance and value perception.
Lightweight design both in the exterior and interior help the vehicle’s 226PS (166kW) electric motor and battery pack push the Urban Electric Car to 100km/h in just 6.9 seconds and give it a range of up to 273 miles / 440km (long range version).
Designed and developed in Barcelona, the CUPRA UrbanRebel will be launched in 2025; production is planned in Martorell, subject to the Strategic Project for Economic Recovery and Transformation program (in Spanish, PERTE) for the Electric and Connected Vehicle (in Spanish, VEC).
With the Future: Fast Forward project, the company has created a group of 62 national and international partners to transform Spain into a European hub for electric mobility.
And just a few weeks ago, together with the Volkswagen Group and the Future: Fast Forward partners, the company presented a project to mobilise €10 billion to electrify Spain. This represents the single largest industrial investment in Spain’s history.
During the impulse event, CUPRA also hinted at the future versions of the current range (CUPRA Leon, CUPRA Formentor and CUPRA Born), to be renewed by 2025.
An incredible journey
CUPRA was launched in 2018 with the ambition to reinvent contemporary sportiness, driven by a few believers who wanted to challenge the status quo.
The first vehicle to embody the ambition and character of the challenger brand was the CUPRA Ateca. Two years later, the brand launched the CUPRA Leon, available with an extensive range of powerful engines, including a high-performance plug-in hybrid.
This was followed by the first standalone model, CUPRA Formentor. The SUV Coupe has been a huge success with almost 100,000 units delivered globally so far and it is now the company’s best-selling model.
In 2021, the CUPRA Born was introduced. The brand’s first all-electric car, and the perfect match between electrification and performance.
