Tesla Motors announced that Model S, the world’s first premium electric sedan, was chosen as winner of AUTOMOBILE Magazine’s most prestigious award, “Automobile of the Year”.
Tesla Model S impressed a highly discriminating team of editors and writers to best some of the world’s most critically acclaimed and historically dominant brands. In their words, Model S “blew them all away.”
“Winning AUTOMOBILE Magazine’s ‘Automobile of the Year’ award is an important milestone for Tesla because it underscores our goal to build a great car, not just a great electric car,” said Elon Musk, Tesla Motors co-founder and CEO. “Winning this award is great recognition of what we’ve accomplished as a company, and we’re thrilled to receive this endorsement from one of the industry’s most respected authorities.”
Competition for “Automobile of the Year” has always included nameplates of the highest caliber. This year it required beating an incredibly impressive field of competitors, including the Porsche 911, Subaru BRZ, Cadillac ATS, and BMW M5. Four days of track testing, road testing and close examination proved that Model S excels on all fronts — design, performance, technology and range.
All finalists for the 2013 “Automobile of the Year” award were established by senior editorial staff members and contributing writers of AUTOMOBILE Magazine. While the editors and writers consider what each finalist signifies for their respective manufacturer and for the automotive industry at large, pure desirability, practicality, affordability, packaging and fuel economy are also significant factors in determining the winner.
