New research conducted by Go Ultra Low, the joint government and industry campaign to promote the uptake of electric vehicles, has found that two thirds (69%) of people expect “electric cars” to be referred to simply as “cars” by the year 2030. The research, which looked at the normalisation process of new technology, found people … Continue reading On the road to normal: Two thirds of people expect “electric cars” to be referred to as “cars” by 2030