BYD leads the EV growth race, deliveries soar 315% in H1 2022 YoY

More

Mercedes-Benz EQS SUV goes on sale in Germany, prices start at 110,658 euros

More

U.S.-assembled 2023 Volkswagen ID.4 priced from $37,495

More

BMW grows the i4 portfolio with the introduction of the BMW i4 eDrive35

More

Truemag

  • Electric Car News
  • Electric Car Reviews
  • Plug-in Hybrids
  • Technology
  • Home
  • About Us
  • Privacy Policy
  • Advertise
  • Charging Map

2019 Toyota Mirai Brings “Real Power”

The 2019 Toyota Mirai’s new marketing campaign, “Real Power”, illustrates the power of hydrogen fuel cell technology to change the world.

The vehicle’s POWER button takes center stage, supported by joyful, optimistic imagery, to convey the idea that Mirai doesn’t just make life better for the driver, it has the potential to make life better for everyone. Mirai customers want to bring smart and purposeful innovation to the mainstream.

“Mirai means ‘future’ in Japanese and that’s where this technology will take us,” said Ed Laukes, group vice president, marketing, Toyota Motor North America. “The new marketing campaign shows how Mirai gives drivers the power to move the world forward with the touch of a button.”

The geo-targeted campaign features :15 and :30-second digital broadcast spots directed by Academy Award Winner Angus Wall. Said Wall, “The potential of what Mirai and fuel cell technology can bring to the world really set the tone for how we thought about the campaign. We want viewers to take away a sense of optimism and possibility from the spots.”

The new Mirai marketing campaign follows the vehicle’s innovative lead with a media approach that utilizes precise audience and location-based targeting, applying zip code, behavioral and contextual targeting tactics.

High reach, data-driven partners such as Amazon, WIRED and Hearst Digital Media will build awareness and consideration in the Los Angeles and San Francisco markets. While Asian-American in-language portals such as Sina Weibo, India.com and Apple Daily aim to increase purchase intent specifically among the Asian-American customer. A targeted, full-funnel approach for social channels will align relevant Mirai creative to geo-targeted audiences.

Print and out-of-home content includes billboard as well as EV charging station placement. The EV station placement informs drivers that the Mirai is a viable, zero-emission vehicle that boasts a range of more than 300 miles and fuels in about 5 minutes vs. longer charging times for pure battery electric vehicles.

The campaign will run through December 31st in Los Angeles and San Francisco markets, where Mirai is currently available for sale or lease.

The 2019 Toyota Mirai, a four-door, mid-size sedan, is one of the world’s first mass-produced hydrogen fuel cell electric vehicles. The Mirai is a zero-emission hydrogen vehicle with an EPA estimated driving range of 312 miles and 67 mpge city/highway combined. Its performance fully competes with traditional internal combustion engines – but uses no gasoline. With a refueling time of approximately five minutes, the Mirai creates electricity using hydrogen, oxygen and a fuel cell, and emits nothing but water vapor in the process. With more than 4,000 vehicles sold in California, Mirai make up more than 76% of all hydrogen fuel cell electrics vehicles on the roads in the United States.

Nov 9, 2018Blagojce Krivevski
Daimler subsidiary Accumotive doubles the amount of employees to approximately 1,000Karsan using BMW i3 batteries to power its Jets electric bus
You Might Also Like
 
Toyota launches Rav4 Plug-in Hybrid in the UK
 
Toyota to test high-efficiency solar roof for its electric cars
Blagojce Krivevski

Blagojce Krivevski is physicist and green technology lover. Keep in touch with Blagojce through his email, web site, Twitter, Linkedin, Facebook and Google+.

November 9, 2018 Electric Car News2019 mirai, 2019 toyota mirai, mirai, toyota, toyota mirai
Follow Us
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • feedburner
Recent News
Fisker Sells Out of 2023 Planned Production of Fisker Ocean Sport and Ultra Trims for the US Market
August 13, 2022
Mercedes-Benz expands battery supply partnership with CATL
August 12, 2022
REE Unveils P7-B, an Electric Class 3 Delivery Truck
August 12, 2022
XPENG Reveals G9 SUV Cabin and Next-Generation Features
August 12, 2022
The Stage Is Set For The Season Finale At The 2022 Hana Bank Seoul E-Prix
August 12, 2022
About
ElectricCarsReport.com ElectricCarsReport.com is a website dedicated to pure electric vehicles and the full range of consumer information and tools about electric cars, green technology energy, and the environment.
Latest News
Fisker Sells Out of 2023 Planned Production of Fisker Ocean Sport and Ultra Trims for the US Market
August 13, 2022
Mercedes-Benz expands battery supply partnership with CATL
August 12, 2022
REE Unveils P7-B, an Electric Class 3 Delivery Truck
August 12, 2022
Subscribe

Sign up for our newsletter to receive the latest news and event postings.

Get in touch

Email: [email protected]

Archives
  • facebook
  • twitter
  • google-news
  • linkedin
  • youtube
  • instagram
  • feedburner
DMCA.com
© ElectricCarsReport.com | All Rights Reserved.