August deliveries of BMW Group’s electrified vehicles totalled 11,669 vehicles worldwide, an increase of 62.3% on the same month last year, bringing the year-to-date total to 82,977 (+43.3%).
Sales of BMW i, BMW iPerformance and MINI electrified vehicles continue to grow around the world. In August, global BMW i sales were up 30.0%, BMW iPerformance increased deliveries by 77.2% and MINI Electric sales grew 51.4%.
The share of electrified as a proportion of overall BMW Group sales also continues to increase: in August 2018, electrified vehicles accounted for almost 7% of global BMW and MINI sales, compared with just over 4% in the same month last year.
“These figures mean we are well on track to achieve our target of 140,000 electrified deliveries this year, and customer demand continues to grow,” commented Pieter Nota, BMW AG Management Board member responsible for Sales and Brand BMW. “In Norway, we’ve just launched a pilot project to pre-order the BMW iX3, which is due to start production in 2020, via an app. Within less than two weeks, around 1,000 Norwegian customers have already registered, including paying a €1,600 deposit on the first-ever pure-electric BMW core model,” Nota explained.
The BMW Group offer nine electrified vehicles in its portfolio including BMW 5 Series, the MINI Cooper S E Countryman plug-in hybrid, BMW i3, BMW i8, BMW 225xe iPerformance, BMW 330e iPerformance, BMW X5 40e iPerformance and BMW 740e/740Le iPerformance, plus the BMW X1 xDrive 25Le iPerformance sold exclusively in China.
In August, the BMW Group sold a total of 173,454 BMW, MINI and Rolls-Royce vehicles around the world, an increase of 2.1% year-on-year. This means that in the first eight months of the year, deliveries rose 1.6% (1,597,021) compared with the same period last year.