Mercedes has used the launch of its 2017 Formula 1 car, the F1 W08 EQ Power+, to introduce a new sub-brand label for all upcoming Mercedes plug-in hybrid models.
At the 2016 Paris Motor Show, Mercedes-Benz unveiled its new product brand for electric mobility: EQ. The name EQ stands for “ Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. EQ aims to make electric mobility simple, comfortable, safe and accessible for everybody.
The EQ portfolio will encompass all future battery-electric cars as well as the associated products and services from Mercedes-Benz.
From the forthcoming facelift of the S-Class, all future Mercedes-Benz Plug-In Hybrids will carry the designation “EQ Power”.
And the launch of the F1 W08 EQ Power+ makes the new F1 car the first Mercedes-AMG Hybrid to receive the “EQ Power+” designation, which will be used on all future Mercedes-AMG performance hybrids.
The new model designation has been translated graphically into the livery of the new W08, with an electric blue visual representation of the airflow across the car running from the front wing to trailing edge of the sidepods. This distinctive signature derives from the electro-look of the Concept EQ unveiled last year.