June saw the arrival of the MINI Cooper S E Countryman ALL4 in the dealerships, the ninth electrified vehicle from the BMW Group which is available to purchase today.
With sales of these models up by eighty percent compared with the first half of last year, BMW Group is looking forward to celebrating delivery of its 200,000th electrified vehicle later this year.
The popularity of the BMW Group’s innovative premium electrified vehicles continues to grow at a rapid rate: in the first six months of the year, a total of 42,573 BMW i, BMW iPerformance and MINI electric vehicles were delivered to customers, an increase of 79.8% on the same period last year.
First-half-year production of electrified vehicles totalled 51,725. The BMW Group is well on track to achieve its target of selling 100,000 electrified vehicles in 2017.
With the addition of the BMW 5 Series and the MINI Cooper S E Countryman plug-in hybrid, the BMW Group now offer nine electrified vehicles in its portfolio including BMW i3, BMW i8, BMW 225xe iPerformance, BMW 330e iPerformance, BMW X5 40e iPerformance and BMW 740e/740Le iPerformance, plus the BMW X1 xDrive 25Le iPerformance sold exclusively in China.
BMW Group sales achieved their best ever June, with sales in the month totalling 232,620, a 2.1% increase year-on-year. It was also a record first half-year with sales of the BMW Group’s three premium brands, BMW, MINI and Rolls-Royce, increasing by 5.0%; a total of 1,220,819 vehicles have been delivered to customers around the world so far this year.
Europe is the BMW Group’s most significant sales area and despite recent downturns in the region’s two largest markets, Germany and the UK, overall BMW Group sales for the first half of 2017 are up 2.2%.
BMW Group sales in Asia continue to achieve significant growth this year, driven mainly by China, where combined BMW and MINI deliveries are up 18.4% in the first half-year. This strong increase is largely due to full availability of the BMW X1 and the popularity of the new BMW 1 Series sedan, a car designed exclusively for China.
BMW and MINI sales in the Americas continue to be affected by the decline in the overall automotive market in the USA. Meanwhile sales in other markets in the region maintain their positive growth, with BMW Group deliveries in Mexico and Latin America achieving a further double-digit increase.